STREAMLINE / WORKS
Make the business work
Not just the software
Strategy, technology and implementation for creative and media businesses.
We connect the systems, data and workflows behind your business, remove unnecessary complexity and put AI to practical use.
Better operations. Better decisions. Your people stay in control.
THE WHOLE IDEA / IN ONE PICTURE
Same tools
A better way of working
Most businesses already have good systems. The problem is how those systems, the information they hold and the people using them work together.
We connect the whole picture, without unnecessary replacement.
■ System you already own □ Where a person decides Not another rip and replace.
THE PROBLEM
You bought good software.
Why is everyone still doing things twice?
CRM, finance, production, creative assets and reporting all live in different places. Information gets re-entered, decisions are delayed and teams spend too much time working around their own systems.
AI can make individual tasks faster, but that doesn't necessarily make the business more effective. The same bottlenecks, disconnected data and unclear responsibilities remain.
We address the operational problems behind the technology, then implement what needs to change.
WHAT WE DO
From diagnosis to delivery
01
Operating audit
We examine how your business actually operates, identifying inefficiencies, disconnected systems, risks and opportunities.
The outcome: A clear picture of what needs attention, what it costs and where to start.
FIXED FEE · 2–4 WEEKS
02
Blueprint
We design a practical way forward: what to keep, connect, improve or build. Including the architecture, security, commercial case and where AI genuinely adds value.
The outcome: A prioritised plan with clear costs, responsibilities and expected benefits.
FIXED FEE · 4–8 WEEKS
03
Build and adoption
We implement the changes, directly or with specialist partners. Systems integration, workflow automation, AI capabilities and the practical work of helping people adopt new ways of working.
The outcome: Better-connected operations that people actually use.
PHASED DELIVERY
04
Ongoing optimisation
We measure what's working, improve what isn't and keep your systems aligned as the business evolves.
The outcome: Continued improvement rather than another project that quietly gathers dust.
ONGOING SUPPORT
PROOF
We've built, operated, and delivered
Streamline Media | Built from experience
As musicians and business operators, we developed the creative collaboration technology we wished we'd had ourselves.
A working platform connecting creative assets, versions, contributors and project history. Built around the people doing the work.
IBC FRAMES | Ethical AI in production
Through the IBC Accelerator, we contributed to a collaborative proof of concept exploring how AI could empower creative production while preserving provenance, context, the history of creative decisions and human oversight.
Technology due diligence | Digital platform
We assessed a digital platform's codebase and security ahead of launch, identifying vulnerabilities and advising on remediation and release readiness.
WHO WE WORK WITH
Creative businesses. Complex operations. Practical solutions.
We work with production companies, studios, agencies, publishers and other creative organisations where technology, people and processes need to work together.
We understand the creative process and the commercial realities behind it.
We don't arrive with a preferred piece of software. We start with the business problem.
WHO WE ARE
Experience on both sides of the table
John Maxwell Hobbs
Technology and architecture
Former Head of Technology at BBC Scotland, with a leadership role in the £180m Pacific Quay transformation programme. Former Chief Information Architect at Ericsson.
Three decades of experience in enterprise architecture, systems integration and complex technology delivery, alongside a career in music and creative production.
William Howell
Commercial strategy and transformation
Founder, commercial operator and strategic adviser with experience building and scaling businesses, developing partnerships and leading organisational change.
Combines commercial strategy with hands-on experience integrating systems, improving operations and delivering change across startups and established organisations.
HOW WE WORK
Technology should serve people
Not the other way round
Keep what works. We improve existing systems before recommending replacements.
Independent advice. We don't take vendor commissions. Where our own technology is relevant, we're transparent about it.
People stay in control. AI and automation support human judgement, with clear ownership of important decisions.
Measure what matters. We agree the commercial and operational objectives before the work begins, then measure progress against them.
Streamline Works | Connected architecture, human judgement
Media and Creative businesses, up to 250 people